Discussion of China’s “sissy men” has gained considerable attention in
recent weeks, taking over Chinese social media as internet users debate
The phenomenon in Chinese society towards the idolisation of more
effeminate-looking male celebrities with delicate “pretty boy” features,
as well as a growing openness towards the use of beauty products among
men, have been attributed to a range of factors – from fashion to
masterful positioning by the cosmetics industry, and empowered modern
women driving the trend.